Our Story

I wasn't supposed to be a financial planner. My father was president of an electrical contracting company, and it was always predestined that I would follow in his footsteps. Even as I landed my first job as a Financial Plan writer out of college, it was only to gain temporary experience working in business while I was "making a name for myself," not earning a living off of my dad's name. The plan all along was to come in and take over as he transitioned into retirement. Then something changed. I found something that has driven me ever since the day I found that it even existed: my purpose. The ability to run an electrical contracting company was no match for the joy I received in helping make a lasting powerful impact on someone's financial dreams. Once I discovered the positive impact I could make in so many lives, some that I had only recently met, others I had known practically my entire life, I could never see myself leaving this important role.

I often tell my clients, friends, and even the people that I am fortunate enough to work with each day, "You may not believe this yet, but by the end of our process I am going to care more about you and your family than you could have possibly imagined." It is that emotion, that purpose, that brings me to the office each day. It is why I do what I do. Possessions come and go, but your legacy is what lasts forever. Plain and simple, I want my legacy to be the following: I did everything in my power to make sure that I helped as many people as I possibly could improve their own legacy. 

My purpose is to help my friends plan and create the life of their dreams, free from stress and anxiety about money.

-Bill Cardwell | President of Aurora Financial Strategies